Unmuting the Victims of Cyberbullying

December 2018

Carnival-goers at Walk for Our Children 2018 could also participate in this year’s Bully-Free campaign, Unmute Daniel. On the Bully-Free website (, Daniel, our campaign mascot, gives voice to the victims of cyberbullying through his first person account. The site also offers advice on reporting bullies, and what bystanders and parents can do.

Media screens at the venue emitted a high-frequency sound, identifiable by the music-recognition smart phone app Shazam, and which would divert them to the anti-bullying site.

Participants could then hear what Daniel had to say, and then write a postcard encouraging others to confront cyberbullies. 


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