Unsure how to create a compelling campaign? Here are some tips to get you started.

Tips for a successful campaign

 A successful campaign requires good content, compelling visuals and a strong call-to-action.

Include an attractive campaign name

  • Short and catchy
  • Speaks the soul of your campaign story

Attach photos or videos to bring your story to life

  • Include high quality photos that communicates your story better
  • Videos are a bonus as it is more interactive

Identify the 4Ws and 1H

  • Who are you?
  • Where will the donations received be going towards?
  • When is your campaign period?
  • What is your campaign appeal story?
  • How can one contribute to your campaign?

Share your campaign across your contacts and/or your social media accounts.

  • Tag the charity organisation that you’re fundraising for on their social media accounts
  • Spread the word, the more the merrier!

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